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Archive for March, 2011

Keeping Your Brand Consistent For A Strong Clientele

Tuesday, March 29th, 2011

Developing a truthful, useful and new idea is important for the success of your business. Having a brand that customers can not only identify with and want to continue purchasing from you is important, but so is one that stays consistent with the image and message you are projecting. Starbucks for example, thrives on excellent customer service, which keeps customers coming back not just for the great coffee, but to be treated a certain way.

Modeling Your Brand After Others

Target on the other hand, maintains a cheap alternative to high end clothing, furniture and grocery prices, allowing customers to rely on an affordable way to buy household, name brand products. It’s also important not to make your brand too similar to another person’s brand. If you are a author mimicking someone elses writing, or just coming too close to their style, you can ruin originality of your brand, which can in the end, can cause the need for online reputation management.

Brand Strength

A contributing factor to the success (or failure) of business is the strength of its brand. From Walmart to Nike, a good brand will win you over while a vague or poorly thought out brand will fail to reach a large audience. When a business procrastinates in building a brand that fits a niche or target audience, it will have a hard time ever making it big. Social media outlets such as Twitter, MySpace and Facebook help businesses get on the face track to success by marketing their brand every day, and in some cases, every hour. It can help businesses promote their latest deals, products and services at the speed of light.

Brand Association

If you want to market your personal brand more successfully, consider doing so in a positive light. Any popular brand got that way by sending a happy message, instead of a negative one. Candy brands for example, such as Starburst, Snickers and Twix show happy people smiling while eating candy, and why shouldn’t they? By showing off a brand in a positive light, it will motivate audiences to do the same.  At the same time, by not staying true to what you brand is can harm your reputation, leading to reputation management. When customers invest in your brand, they want it to perform, look and feel just like what they imagine it to be and when you aren’t truthful about representing it, it can backfire and harm your brand in many ways, both financially and for your reputation.

In a Nutshell

Building a successful brand is important and motivating for entrepreneurs in any line of work. Watch the big name brands and how they market themselves, such as McDonalds, Land and Cattle Steakhouse and 7-11. These are all examples of positive, informational branding that has turned a onetime small business into a global empire.

Tags: brand building, consistent brand building, trust with customers
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How To Buy An Established Vending Route and Used Vending Machines

Thursday, March 24th, 2011

I’ve been running my own vending route since November of 2007. Since I didn’t know anyone in the business, I basically did a little bit of online research and just jumped in. Honestly I have no regrets, learning by doing is the best way to get a quick education and draw your own conclusions about the business. A lot of people want to think things over to the point that it keeps them from taking action, honestly with vending, this is really not necessary. Vending is a very simple business, as long as you avoid scams like biz ops and unreliable thieving locators than you really can’t go too far wrong. Having said that, I’m hoping that the few things I’ve learned may save future venders a little bit of money and trouble.

Lucky for me, I knew about biz op scams, but unfortunately, not everyone does and they can end up paying a heavy price, sometimes as much as $15,000 to $20,000. When you invest this much into a business expecting to reap huge rewards only to find out that you’re going to earn $200 – $300 a month, this is a tough pill to swallow. Most people end up feeling that perhaps all of vending is a scam, so they end up quitting and give up their dream of small business ownership. Well, vending isn’t a scam, but biz ops most certainly are.

Here are a couple more tips that you should be aware of:

Buying an established route is tricky business and particularly tough on new people, but this doesn’t mean you shouldn’t do it, because it can be a great way to get a good jump on your business. Obviously the key is to not pay too much, but how do you value and established route. New people want to over value the location and this is always as mistake. When buying a route, you only want to pay for the machines, you don’t take into consideration the potential value of the location. This means that you should only pay about $125 or less per machine. This is one of the mistakes I made when first starting out, I bought a small route and ended up paying a few hundred more than I should have. Fortunately for me, this mistake only ended up costing me about $800, but this is a mistake you only want to make once. Great deals and desperate sellers are out, so bide your time and invest your money wisely.

Only buy routes or used vending machines in larger group with machines from the same maker. Eventually these machines will break down and the reason for this will become readily apparent – interchangeable parts. In most instances buying replacement parts isn’t worth the money, so it’s better to have machines that you can cannibalize to keep your route up and running. And in case you were wondering, yes I learned this lesson the hard way as well.

Tags: buy vendor routes, used vending machines, vending machine profits
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Substance Abuse Counselor – A Lucrative Psychology Career!

Monday, March 21st, 2011

People who fear becoming substance abuser, or those who are already in that stage, as well as those whose one of their family members is in such a problem, need the help of a professional psychologist – specifically a substance abuse counselor – to bypass this issue.

As a substance abuse counselor, you will deal with drug and alcohol addicts and help them with basic aspects of their life such as finding a job, communicating with people around them, and re-integrating them in the society once again. Such treatment does not rely on medicines prescription or psychological therapy. You would usually be employed by Doctors, Psychologists or Social Workers.

Even if it’s one of the most sensitive psychology careers, substance abuse psychology is having a constantly-increasing demand. Abuse counselors can work in many areas, such as hospitals, therapy or treatment centers, halfway houses or social services agencies. You will organize meeting sessions with these addicts where they can talk and cope with their addiction problems. For example, in halfway houses, you will deal with people who are still under treatment there; unlike in outpatient clinics where people go there frequently but do not live there.

Nonetheless, your job as a substance abuse counselor is not limited to working with alcoholics or drug addicts alone. People want to quit other, but less dangerous, habits also need the help of such professional.

There are different paths one can walk to become a substance abuse counselor. You can start with the training job which lasts between six months and two years. Otherwise, you could go through one of the many PsyD Programs. During such a course, you will learn different theories, studies, research approaches that you apply on human behavior connected to substance-abuse. Furthermore, you will have a deeper insight on how to profile behavior and mental activities related to personal as well as social problems that are somehow connected to substance abuse. Another path one can choose to become a substance abuse counselor is working towards a Masters Degree in Mental Health Counseling. When it comes to payment, such professionals have an annual average salary that hits $30,000. But this depends on one’s experience and educational level as well.

However, as a substance abuse counselor you are considered as one of the governmental personnel who work to prevent the crimes related to drug addiction and alcoholism and who work on helping people to overcome these serious problems and reintegrate them in the society.

Tags: drug and alcohol help, psychology career, usbstance abuse counselor
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